“Media Consult have met and exceeded my expectations at every turn. They have maximised the coverage and communications of the Our Balbriggan Rejuvenation, helping craft a powerful narrative of positive change.
“It is refreshing to work with such enthusiastic, supportive and ambitious professionals who constantly go above and beyond to get outstanding multi-platform results.”
Breffni O’Rourke Fingal County Council
The objective of the Our Balbriggan consultation and engagement campaign was to engage with every resident in Balbriggan and to give them an opportunity to have their say on the future of their town.
The Balbriggan Leadership Group prepared ambitious and transformative plans for the area, and the consultation and engagement campaign was envisioned to encourage local residents to take part in a public consultation process and survey to shape the order of priorities for a list of improvements to transform the town.
The MediaConsult team developed an identity that would encompass a positivity around Balbriggan, optimise a sense of ownership by Balbriggan residents, and could be used across all platforms leading up to the launch of the strategy, and would endure as a brand for the town into the future.
A dedicated website Balbriggan.ie was developed to host information about the plan and its process and progress, the successful online consultation survey, and is now a hub for the ever-increasing #ourbalbriggan online tribe.
We developed and operate extremely successful Our Balbriggan social media channels across a range of platforms, and organised strategic videography and photography to feed into these channels, which now serving as the identity and information hub for the new Balbriggan.
Ahead of the public consultation survey, our team developed materials for the dedicated information drop-in centres and leaflets for campaign events and activities, as well as a printed newsletter which was delivered to every home in Balbriggan.
Post the survey, MediaConsult collaborated with the Our Balbriggan team to carry out a full analysis of all survey results to highlight the key themes emerging from the people of Balbriggan about how they viewed the rejuvenation project and the future.
The success of this multi-platform approach was that no event happened in isolation, without full back up from all available channels. The integrated strategy worked across both social, traditional and direct media, ensuring that the Our Balbriggan message reached every household resulting in a superb public engagement response.
The strategy made headlines across the national media spectrum including Irish Independent, Irish Times and Evening Herald and every major news website.
Fingal CEO Paul Reid and members of the Balbriggan Leadership Group featured on RTE’s Six-One and Nine O’clock News
The story featured on every national radio station, with RTE’s News At One running an extended news piece with Prof Brian MacCraith.
The total Kantar Advertising Value Equivalent of the print and online PR coverage to date around the Balbriggan Rejuvenation Plan has been in excess of €700,000.
The campaign saw over 4000 people, 26% of the town’s population, take the Our Balbriggan survey – over double the targeted expectation. The successful collaboration between Fingal County Council and MediaConsult was named as Best Public Sector Campaign at the 2019 Excellence in Public Relations Awards.
